Friday 1 July 2011

Karan Johar wants to cash in on Imran Khan

Karan Johar seems to have delayed the release of his film 'Short Term Shaadi' to bank on Imran Khan's rising popularity. 

Karan Johar's film Short Term Shaadi starring Imran Khan and Kareena Kapoor is more of less ready. However the filmmaker, who is known to declare the release dates of his films much in advance, is far from deciding one for this film. The reason seems to be Imran Khan. 

No the young Khan is not giving any grief to KJo. In fact Johar is trying to 'bank' on Imran's rising popularity. It's not like Karan Johar needs to make any efforts to find a distributor for his film. However trade sources insist that it's a smart business move on the part of Karan Johar. 

So far Imran Khan has been in news but his films after Jaane Tu Ya Jaane Na haven't really been huge success. Be it Kidnap, Luck, I Hate Luv Storys or Break Ke Baad , his films have never been blockbuster material. Perhaps that should change after Delhi Belly and Mere Brother Ki Dulhan . 

"Imran Khan's Delhi Belly seems to be hot property with the immense buzz surrounding the movie. The film should undoubtedly get a record-breaking opening", says a trade source on condition of anonymity. "Then there is Yash Raj Films' Mere Brother Ki Dulhan where the fresh pairing of Imran and Katrina should again attract audiences. So, Imran Khan's market value is sure expected to rise after these two films". So Karan Johar could get a better deal with the success of these two films of Imran Khan and so he seems to have pushed Short Term Shaadi in November. 

Smart decision, we must say!

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