The big guns of the cola wars have fallen a little silent over the years. Or maybe they've been drowned out entirely by bigger marketers fighting wars of their own, with a lot more firepower at their disposal. But colas still continue to slug it out, with no sign or hope of a truce. A short history of a long, long war.
The Clash Of The Cola Kings
The battle has begun in right earnest. American giantPepsi and Indian stalwart Parle flex their marketing muscles with a variety of promotions as the fizz fight spills into the marketplace
22 June 1994
Bottled Fizz To Battle Fizz
With Coke moving into the major metros over the last two months, the battle for market supremacy between it and Pepsi has really hotted up, with no clear winner in sight
5 March 1997
Third Knight In The Cola Duel
This summer Thums Up will be serious contender in the cola market in India once more. As the war shifts ground to two versus one, the scene is bound to get murkier
26 March 2003
Coke Vs Pepsi
Coke's on top with Aamir Khan and its lethal P: Paanch. Pepsi, for once on the defensive, is getting lucky - the men in blue aren't just looking cute, they're rocking. "India is a beverage battlefield for 2003," Pepsi's Asia chiefRonald McEachern said recently. Brand Equity brings you the inside story of a battle that's likely to get bloodier this summer.
14 April 2004
The Heat Is On
And the big boys turn out to play. After the setbacks of last year, both the cola majors get their gloves on. Summer 2004 will bring more price battles, flavour variants and no-holds-barred advertising
13 April 2005.
Fizzical Combat
This year with brand new marketing heads at the vanguard, Coke and Pepsi are aiming their firepower right into the consumers' homes
8 August 2007
Fizz Off
Youth marketing may be the buzz word today, but have some of the pioneering brands in that space begun to feel their age? BE investigates why Coke and Pepsi's recent advertising has been,
well, flat
The Clash Of The Cola Kings
The battle has begun in right earnest. American giantPepsi and Indian stalwart Parle flex their marketing muscles with a variety of promotions as the fizz fight spills into the marketplace
22 June 1994
Bottled Fizz To Battle Fizz
With Coke moving into the major metros over the last two months, the battle for market supremacy between it and Pepsi has really hotted up, with no clear winner in sight
5 March 1997
Third Knight In The Cola Duel
This summer Thums Up will be serious contender in the cola market in India once more. As the war shifts ground to two versus one, the scene is bound to get murkier
26 March 2003
Coke Vs Pepsi
Coke's on top with Aamir Khan and its lethal P: Paanch. Pepsi, for once on the defensive, is getting lucky - the men in blue aren't just looking cute, they're rocking. "India is a beverage battlefield for 2003," Pepsi's Asia chiefRonald McEachern said recently. Brand Equity brings you the inside story of a battle that's likely to get bloodier this summer.
14 April 2004
The Heat Is On
And the big boys turn out to play. After the setbacks of last year, both the cola majors get their gloves on. Summer 2004 will bring more price battles, flavour variants and no-holds-barred advertising
13 April 2005.
Fizzical Combat
This year with brand new marketing heads at the vanguard, Coke and Pepsi are aiming their firepower right into the consumers' homes
8 August 2007
Fizz Off
Youth marketing may be the buzz word today, but have some of the pioneering brands in that space begun to feel their age? BE investigates why Coke and Pepsi's recent advertising has been,
well, flat
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